WE ARE A COLLECTIVE OF MAKEUP ARTISTS
We celebrate everyone’s unique beauty – which is why our collective of makeup artists offer you the most innovative and efficient products and expertise. Together, we can unleash your creative edge.
WE ARE A COLLECTIVE OF MAKEUP ARTISTS
We celebrate everyone’s unique beauty – which is why our collective of makeup artists offer you the most innovative and efficient products and expertise. Together, we can unleash your creative edge.
PRODUCTS CO-CREATED BY OUR PROS, FOR YOU
40 of our top makeup artists work hand-in-hand to dream up the most efficient products possible.
We develop products at the forefront of technological and artistic advances in texture, color and performance.
HIGH-PERFORMANCE PRODUCTS
HD SKIN
This undetectable liquid foundation blurs and covers imperfections for 24 hours, powered by a micro-skin system that syncs with the skin for a true-to-skin finish.
ROUGE ARTIST
40 shades of ultra-pigmented color, from intense reds to soft nudes, with a choice of matte, satin or glossy finishes, to find your ideal lipstick.
AQUA RESIST
Discover the Aqua Resist range of high-performance eye makeup products. Take your look to the next level using eyeshadows, eyeliners, and brow products with intense color payoff and maximum resistance.
BRUSHES
Nothing is more essential to an artist than their brush, whether they’re a painter or makeup artist.
Discover our handcrafted artisan brushes, co-created with our pros to uniquely serve and adapt to all your makeup needs.
MORE THAN 20 YEARS OF TRAINING EXPERTISE
The MAKE UP FOR EVER ACADEMY celebrates more than 20 years of education, sharing our unique makeup techniques with the world. From Paris to Shanghai, our community of passionate instructors supports the makeup artists of tomorrow through interactive and educational content, for professional training recognized worldwide.
DISCOVER A BRAND WITH
35 YEARS OF HISTORY
"The products are serious, but makeup is still a game. I wanted to open a universe of freedom, imagining an infinity of colors, with ultra-sharp and simple products, with ultra-long-lasting results. I wanted makeup to become a source of inspiration, a real field of possibilities.“
1963
1984
1999
2002
2007
2008
2013
2021
2022
Dany Sanz joins the School of Fine Arts where she learns to draw and paint in the regions of art.
MAKE UP FOR EVER is founded. Dany Sanz transposes her artist palette to the world of makeup and creates ARTIST, a collection of 100 colors designed for everyone.
Integration of the brand into the LVMH group.
Dany puts her immense expertise in training at the service of all and creates the MAKE UP FOR EVER ACADEMY. MAKE UP FOR EVER then becomes the only makeup brand to have a world-renowned makeup school.
Birth of AQUA, a range of waterproof products developed to withstand the most extreme situations.
The flawless foundation, HD, is born, followed by ULTRA HD in 2015.
Launch of ARTISAN BRUSHES, a collection of 76 professional brushes.
Creation of Watertone, a transfer-proof foundation, made of 98% natural ingredients, with a natural finish for radiant skin.
HD SKIN, MAKE UP FOR EVER pushes the boundaries of foundation: an undetectable finish for a perfect complexion
DISCOVER A BRAND WITH 35 YEARS OF HISTORY
"The products are serious, but makeup is still a game. I wanted to open a universe of freedom, imagining an infinity of colors, with ultra-sharp and simple products, with ultra-long-lasting results. I wanted makeup to become a source of inspiration, a real field of possibilities.“
OUR STORES
Welcome to our stores! Find our makeup artists for personalized support that’ll help you unleash your personal edge.
3,200 POINTS OF SALE IN MORE THAN 60 COUNTRIES
1,060 PRODUCTS FOR ALL
1,940 EMPLOYEES INCLUDING 80% OF MAKEUP ARTISTS
1,060 PRODUCTS FOR ALL
1,940 EMPLOYEES INCLUDING 80% OF MAKEUP ARTISTS
FIND YOUR FOUNDATION SHADE
Find your ideal shade of foundation in one selfie with our Shade Finder: 90,000 skin shades captured by artificial intelligence.
TRY OUR PRODUCTS VIRTUALLY
Browse all the shades of our iconic products with virtual try on.
MEET YOUR SKIN’S NEEDS
Find the right products for your skin’s unique needs in just a few questions.
